The POP Report: Regional Statistics from Puerto Plata, Dominican Republic

Cyber magazine
of Puerto Plata &
The Dominican
Republic north coast The POP Report

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REGIONAL STATISTICS

Playa Dorada Hotel Occupancy
Percentages for January 1999

Gran Ventana
74.98

Club on the Green
75.62

Puerto Plata Village
80.93

Victoria Resort
89.48

Paradise Beach Resort
90.00

Flamenco Beach Resort
90.75

Fun Tropicale
91.02

Jack Tar Village
92.13

Dorado Naco
92.70

Playa Naco
93.41

Villas Doradas
95.13

Fun Royale
95.51

Heavens
95.58

Playa Dorada Hotel
96.75

Total Overall
88.32

Tourism Industry Fast Facts
Dominican Republic tourist arrivals in 1989: one million
In 1995: two million
From 1993-1997, new jobs generated by tourism: 53,000
DR’s share of the 183,557 hotel rooms in the Caribbean: 19.5%
Cuba’s share: 14.6%
Jamaica: 12%
Bahamas: 7.2%
Puerto Rico: 5.6%
Total projected hotel rooms in DR Year 2000: 46,853
Average occupancy rate in the Caribbean: 60.6%
Average occupancy rate in the Dominican Republic: 76%
Taxes levied on DR hotel operations:
10% service, 8% sales tax; 5% hotel room tax
DR departure tax (US$): 10
Cuba & Venezuela: 25
Colombia & Haiti: 25
1997 hotel industry agro consumption: RD$2,800 million
Year 2000 projected agro consumption: RD$3,200 million
Source: Economist Eduardo Klinger

**Playa Dorada Hotel Occupancy**
**Percentages for January 1999**
Gran Ventana	74.98
Club on the Green	75.62
Puerto Plata Village	80.93
Victoria Resort	89.48
Paradise Beach Resort	90.00
Flamenco Beach Resort	90.75
Fun Tropicale	91.02
Jack Tar Village	92.13
Dorado Naco	92.70
Playa Naco	93.41
Villas Doradas	95.13
Fun Royale	95.51
Heavens	95.58
Playa Dorada Hotel	96.75
Total Overall	88.32

**Tourist Arrivals Puerto Plata Airport OCT 98**
**Source: AIPP Administration**
SCHEDULED FLIGHTS
American Airlines	USA	3900
American Eagle	Puerto Rico	569
Sky King	USA	64
Condor	Germany	3912
LTU	Germany	4412
Hapag Lloyd	Germany	768
Martinair	Holland	2497
Air Atlantic	USA	17
TOTAL SCHEDULED FLIGHTS		16139
CHARTER FLIGHTS
Britnannia	Britain	10578
Air Tours	Britain	2622
Leisure	Britain	2345
Monarch	Britain	1037
Air Transat	Canada	2037
Royal Air	Canada	755
Air Plus	Spain	1910
Air Europa	Spain	883
Lauda Air	Austria	684
Sobelair	Belgium	509
City Bird	Belgium	826
Swissair	Switzerland	570
Primair	Sweden	923
Falcon	USA	125
Ace	Colombia	115
TOTAL CHARTERS		26848
TOTAL OCT 98		42987

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Puerto Plata City Crime Stats up to November 1998
Source: National Police

Central Bank tourism statistics for January to Sept 98
Increases in tourist arrivals 1996: 1,189,818 1997: 1,354,014 +3.8% 1998: 1,482,081 +9.5%
English market 1996: 89,670 1997:163,697 +82.6% 1998: 156,287 –4,5%
In October the English count was 16,124 compared to 28,460 in October last year, a drop of 42%. Meanwhile, the hurricane caused a drop in tourist arrivals of only 18%.
Income from tourism (millions, US$) 1996: $1,309.4 1997: $1,546.9 1998:1,666.7
Room tax revenues (millions, RD$) 1996: $72.5 1997: $89.6 1998: $116.8
Dollars spent per day per visitor 1996: US$94.5 1997: US$96.1
Average sojourn 1997: 10.5 days 1998: 10.1
Projections for 1998 while last year the sector grew by 9.1%, this year’s growth is expected to be only 6%. The number of arrivals for the year has been re-projected at a 7.2% increase instead of a 14.2% increase. Decreases are attributed to the hurricane.
Losses from the hurricane The Central Bank estimates operational losses for the tourism industry at RD$1,500 million. CEPAL estimates hurricane damages to facilities at RD$2,235.4 million. Total = RD$3,735.4 million. Total damage to the country is estimated at 15 billion pesos.

Rum Industry Facts

Brugal sells 2.8 million cases per year
Barceló sells 900,000 cases per year
White rum is the biggest seller:
Brugal Blanco (white) is 40% of their production; Brugal Añejo is 24%
Barceló Blanco and and Gran Añejo Blanco together represent 45% of Barceló sold
Rum consumption is dropping, from 5 million cases in 1990 to 4.1 cases in 1998. Meanwhile, whisky sales have risen to replace this drop almost bottle for bottle.

McAlbert Whisky, produced in Puerto Plata by a Brugal subsidiary, sells almost three out of every four bottles sold, totalling 566,000 cases in 1998. Next in line is Dewar’s White Label with 115,000 cases sold. White Label is distributed by Bacardi, the Puerto Rico rum manufacturer that recently set up its own distribution in the Dominican Republic.

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