Pawnshops in Latin
America:
while serving a real need for local folk, a tourist can find
some great jewelry bargains
Caribbean romance
and adventure ... and maybe even a hint of piracy dance around
the jewels of a pawnshop showcase, now waiting for a new owner...
and to make new memories...
By Ron Añejo
What would you think if someone said "I know a guy who
runs a pawnshop in a Latin American port town in the Caribbean"?
Would it make you think of showcases full of exotic jewelry
from all over the world? Would it conjure up images of a cigar-smokey
back room where hot merchandise is haggled over? Does it make
you feel sorry for the cash-strapped single mother maybe losing
her grandmother's ring because she can't keep up with usurious
pawnshop interest rates?
Well, you'd only be right on one count, says American Robert
Hildreth, proprietor of Plaza Las Americas in downtown Puerto
Plata.
After growing up in Missouri
and and serving nearly ten years as an Army
Aviation Officer, Robert Hildreth moved to Puerto Plata in
1991 to help with a small pawnshop his father had opened as
a retirement pasttime. As he grew into the business he came
to fully appreciate how pawnshops really are an important
institution for these folk.
Far from a seedy storefront Plaza Las Americas is a gleaming
white structure where you you enter through a glass façade
with waterfall. Out of this modern facility Roberts provides
short term loans using the pawn system for small loans as
well as larger loans that use real estate as collateral.
"You can walk in here and get a loan of $100 to $10,000
dollars in five minutes," he says. Larger, mortgage based
loans can be processed in just a few days. "Regular banks
can't provide that kind of service in this country, bank loans
take weeks and months to process."
And so, about all those preconceived pawnshop images, you'd
be right about the varied selection of gold and jewelry, from
antique European gold to exotic eastern designs - but you
can eschew all those ideas of hot merchandise and exploitive
lending, says Robert.
Only half of one percent of merchandise turns out to be stolen,
he explains. "We actually cooperate with police because
of all the information that is recorded about each client.
We actually provide a trail for them to follow".
Robert explains that most people know how to use pawn shops.
"You can get into trouble if you use credit cards the
wrong way, too" he says, "but most people use the
pawn shop system to their advantage." A full 88 per cent
of all merchandise is redeemed, he says. In other words, only
12% of clients actually forfeit their property.
Despite a proliferation of ATM machines and modern banks
in Latin America, wearing your gold is an ages old way that
is still widely used of making sure your savings are safe,
he points out .
When times are good all that
gold is strutted around and shown off. When times get tough,
you just go down to the local pawn shop, deposit a piece of
jewelry as security, and take out a short term, quick cash
loan.
Indeed in poor countries a huge segment of the population
lives in a fringe economy, says Hildreth. They don't pay taxes
and they don't use banks. They might not have steady jobs
or regular education or qualify for a credit card. Their house
might be too humble a dwelling to qualify for loan collateral.
And so they use what they've got, be it a television, a necklace,
a boombox. And it's the pawnshop that will accept this kind
of collateral and give them the quick cash they need.
Robert has transformed the concept of pawnshop by applying
bank standards"to the type of security and reliability
that his clients perceive. At many a corner store pawnshop
around town you can virtually kick your way through the wooden
walls. But at Plaza Las Americas, customers' possessions are
stored in real bank vaults and secure rooms that are guarded
around the clock.
"Our customers put their property in our hands for safe
keeping. I really feel they appreciate the efforts we make
to protect it for them," says Robert, citing one of the
reasons why his shop has become the biggest in town. Another
reason for his success is that Robert believes strongly in
giving back to the community. Plaza Las Americas has sponsored
softball teams, clean-up campaigns, and through Rotary Club
he has built and equipped more than a dozen barrio and rural
schools in the region. Education is what is needed the most
in the Dominican Republic, says Robert, who spends a good
part of each day on community concerns
Fabulous Finds
Browsing through the cabinets
of Robert's jewelry store one's mind tries to imagine what
stories lie behind those diamond rings, fancy watches and
endless other pieces of jewelry, jewelry that traveled from
all over the world before coming to rest in this showcase,
awaiting the next adventure.
Whose heart broke over that engagement ring? Whose heart
fluttered over those pearl earrings? Whose neck did that chain
adorn, and what music did they dance to? What happened to
bring this piece of jewelry to this very showcase?
Indeed the notions of Caribbean romances, adventure and maybe
even piracy dance around these jewels, now waiting for a new
owner and a new adventure.
In Robert's store, while a group of young latino boys peer
with envy at those heavy, Latin style chest ornaments they
hope one day to own, further down the aisle we find many trays
of more delicate pieces - rings, fine chains, elegant necklaces
- that Robert sells by the gram. He can sell at discounted
prices of up to 60 and 80 per cent below regular jewelry stores.
"Our prices are simply based on the weight and quality
of the gold and insets, with very little concern for design
value," he says. "Some items go at the straight
market price of gold."
"Tourists don't think of going to a pawnshop on vacation,
but you can find some fantastic deals here along with some
pieces that become great souvenirs, "
Plaza Las Americas is located right next door to the Caribe
Bus Terminal in Puerto Plata, about a 15-minute walk from
Central Park. How to find Plaza Las Americas
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